8 Questions to Ask Before Buying Ethical Gold Jewellery

At Kernow Gold, we believe that what you choose to wear should reflect your values. Buying ethical gold jewellery isn’t just about how beautiful a ring or necklace looks—it’s about where it comes from, how it was made, and the people behind it. We work with Fairtrade gold, support small scale miners, and craft our pieces in Cornwall using fully traceable and responsibly mined gold. Whether you’re exploring ethical engagement rings, investing in an heirloom piece, or searching for the perfect gift, here are eight questions worth asking before you buy.

1. Is the Gold Fairtrade Certified?

Not all gold is equal. Look for Fairtrade certified gold from organisations like the Fairtrade Foundation, which ensures that artisanal miners and small scale mining communities receive a fair price, access to safety equipment, and additional funds through the Fairtrade Premium to invest in environmental protection, education, and healthcare. Choosing Fairtrade gold supports ethical sourcing and puts people and the environment first.

2. Is the Jewellery Made Using Recycled or Traceable Materials?

Recycled gold and fully traceable sources are essential in reducing the need for further extraction. Ask whether the brand uses recycled metals, and whether their supply chain is transparent. Responsible brands prioritise ethical sourcing, supporting small scale miners and reducing the use of toxic chemicals like mercury in mining.

3. Are the Diamonds and Gemstones Responsibly Sourced?

Whether you’re choosing engagement rings, earrings, or a new piece for your collection, always ask where the diamonds or gemstones come from. Conflict-free, fully traceable stones—such as those from Fairtrade gold miners or other responsible sources—support safe, fair, and environmentally sound practices.

4. Are Workers Paid a Fair Price and Provided with Safe Conditions?

Gold mining can involve dangerous work, especially for small scale or artisanal miners. Ask if the brand ensures a fixed price for miners, fair wages, and access to healthcare and safety equipment. Ethical brands will be transparent about their standards.

5. Is the Jewellery Handmade by Skilled Artisans?

At Kernow Gold, our jewellery commissions are handmade in Cornwall by a talented goldsmith using yellow gold, white gold, and rose gold. We believe in investing in people, not machines. Handmade pieces not only reduce energy consumption, but also bring personal care and skill into every ring, necklace, or pair of earrings.

6. Does the Jewellery Have Long-Term Value?

Fast trends fade, but ethical jewellery should be a timeless treasure. Ask whether the design is enduring, and whether the materials and construction ensure long-lasting quality. A well-made ring or wedding band should last a lifetime—and beyond.

7. How Does the Brand Address Environmental Concerns?

The gold industry has historically had a large impact on the environment, from deforestation to water pollution. Ethical brands limit harm by working with Fairtrade suppliers, using low-impact practices, or opting for recycled gold. They also avoid toxic chemicals in processing and prioritise energy efficiency.

8. What Else Sets the Brand Apart?

True ethical brands go beyond certifications. They empower communities, reduce energy use, support women in the industry, and offer transparency every step of the way. At Kernow Gold, we’re a UK-based, woman-owned business with a deep commitment to sustainability—from our Fairtrade gold sourcing to our carefully curated collection of engagement rings and wedding jewellery.

Key Features of Ethical Jewellery:

• Fairtrade gold and fairtrade certified supply chains

• Support for small scale and artisanal miners

• Use of recycled or fully traceable materials

• Ethical labour standards and fair wages

• Long-lasting, timeless treasure designs

The Benefits of Choosing Ethical Gold and Fairtrade Gold Jewellery:

• Reduces impact on the environment and energy use

• Supports environmental protection in mining communities

• Provides a fair price and Fairtrade Premium to miners

• Helps eliminate toxic chemicals like mercury

• Reflects your values while creating something beautiful to wear

By asking the right questions, you’re not just buying a piece of jewellery—you’re making a statement. Ethical gold jewellery is a way to support communities, honour the environment, and treasure something made with care. From engagement rings to everyday pieces, Kernow Gold is proud to offer a collection that reflects your values.

Ethical Gold Jewellery vs. Traditional Jewellery

Frequently Asked Questions: Ethical Gold Jewellery

What does 'ethically sourced' mean for your brand?

Ethically sourced means that our materials, from gold to gemstones, are obtained responsibly, ensuring fair wages for workers, minimal environmental impact, and no engagement with conflict zones. We also prioritize empowering women throughout our supply chain, from the mines to the market.

How do you ensure the sustainability of your jewellery pieces?

Our commitment to sustainability goes beyond just sourcing. We utilize recycled materials whenever possible, reduce wastage in our production process, and design our jewellery, including necklaces, with a timeless appeal to ensure they remain relevant for generations.

What steps does Kernow Gold take to empower women in the jewellery industry?

Empowering women is at the heart of Kernow Gold. As a woman-owned company, led by a busy working mother, we understand the importance of championing women's rights and roles in the industry. We collaborate with artisan communities and organizations that prioritize women's leadership and skill development. Furthermore, we make it a point to support and engage with initiatives that offer fair wages and opportunities to women in the broader jewellery industry.

Do you offer sustainable necklace options?

Yes, we offer a range of sustainable necklaces crafted with ethically sourced materials. These pieces reflect our commitment to both style and sustainability, ensuring you can wear them with pride and peace of mind.

How does Kernow Gold ensure fair wages in its supply chain?

Fair wages are a non-negotiable standard for us. We diligently vet our suppliers and partners to ensure they adhere to fair wage practices. Moreover, by crafting our jewellery in Cornwall, we maintain a direct relationship with our skilled goldsmith, ensuring fair compensation for his meticulous craftsmanship.